New resource aimed at helping homecare businesses thrive

Picture of Jayne Scarman, Head of Marketing at Nursebuddy
Posted by Jayne Scarman, Head of Marketing at Nursebuddy

Homecare companies can take advantage of a new resource from today aimed at helping them to grow thriving businesses.

The Thrive Guide is a collection of great ideas and good practice to help homecare businesses thrive, compiled by Nursebuddy. Featuring advice from a range of leaders in care, plus original analysis of workforce data, the guide culminates in ‘The Thrive Big 6’: six factors that are essential to creating a thriving homecare business today.

Simo Hännikkälä, CEO & Co-founder of Nursebuddy said of the new resource: “Part of my motivation in founding Nursebuddy ten years ago was to help entrepreneurial care providers to thrive. In that spirit, this resource focuses on the things that are helping homecare companies to thrive today. We’ve brought together some of the best ideas and examples of great practice we could find, drawn from our network of customers and partners who have successful homecare businesses and are hard at work raising standards in the sector.”

Included within the guide is an interview with Anne Durnion from Caroline Cares for You, a twice rated Outstanding homecare provider based in Brackley, Northamptonshire. Sharing secrets to success, care manager Anne talks about the steps the company took to achieve an outstanding rating and some of the pioneering ways they look after their care team, to enjoy enviable levels of carer retention. 

“There are some real gems included in this resource, and my hope is they spark new ideas and thinking.”
- Simo Hännikkälä, CEO & co-founder of Nursebuddy

Also featured is a guest contribution from Kate Pym, a business consultant and strategist who has supported countless companies to bring innovations into the UK health and care market. She breaks down the hallmarks of a thriving homecare business, alongside offering practical advice on where business owners should focus their attention most keenly, in order to stay successful.

And Jane Borland, chair of one of Skills for Care’s most successful registered manager networks, reveals how care business leaders can significantly benefit from seeking out peer support

Simo continues: “There are some real gems included in this resource, and my hope is they spark new ideas and thinking.”

The e-book is supported by an on-demand webinar, originally hosted for Nursebuddy’s customers on 20th November 2023. In it, the panel discusses how to successfully recruit and retain carers, using sales and marketing to attract new clients, and ways to grow a network of support as a care manager or business owner. With such valuable insights, the webinar is being made available on demand to all at

The Thrive Guide e-book is available to download for free at