Both Nursebuddy founders, Simo and Antero, have family members and friends working in the home care sector in various roles. They learned that home care management was a real struggle: current systems and practices for coordinating care and sharing important information between several stakeholders are poor and cause many problems.
They were both looking to build something with a large societal impact, the challenge with home care presented an interesting problem to solve. In order to gain a deep understanding of user behaviour and needs, they started joining care workers on home visits and observing coordinators in the office.
These hands-on experiences provided the critical insights that would later help them build the first version of Nursebuddy.